Division of Strategic Initiatives and Advancement

The Division of Strategic Initiatives and Advancement is pleased to announce the launch of a unified request form. Use the "Submit a Request" button to request services from the Communications, Creative Services, and Strategic Initiatvies and Digital Transformation teams.

Submit a Request

The Public Relations team is ready to implement creative strategies to highlight your accomplishments for key audiences using a variety of media outlets for the most effective, positive outreach.

Over the years, we have cultivated favorable relationships with reporters, editors and producers who are familiar with the college and the accomplishments of its students, faculty and administrators. These major accomplishments—scholarships, scholarly awards, grant announcements, undergraduate research presentations, published papers and professional conferences—often segue into human interest stories, adding further character to the college.

In addition, Queensborough houses the best in art, culture and entertainment—all offering additional opportunities for exposure.

To learn more about public relations, or make a request, please email communications@qcc.cuny.edu or Tanisha Mallette at: tanisha.mallett@qcc.cuny.edu.

Please include the following information to expedite your request:

Scholarships and other awards

• The name and a brief description of the award
• The name of the recipient(s) and contact information, if possible
• Whether or not there is an award ceremony and, if so, where and when it will take place
• The name and a brief description of the opening, exhibit or event
• The name of the participants (including guest speakers) and contact information, if possible
• Where and when the opening, exhibit or event will take place

Upcoming exhibits and events

• The name and a brief description of the opening, exhibit or event
• The name of the participants (including guest speakers) and contact information, if possible
• Where and when the opening, exhibit or event will take place

The Creative Services team produces world-class design for you through listening, research and a deep understanding of your needs. The diversity of our talents and expertise allows us to approach problems from varied and unique perspectives, pushing our insights and creative output far beyond your expectations.

We offer the following services:

Publications

Traditional print media are an integral part of Queensborough's marketing efforts. The Creative Services team designs and oversees production of all printed marketing materials for the academic departments, academic enhancement programs, administrative divisions and the college as a whole, as well as other printed materials (stationery, forms, etc.) for administrative offices. We also maintain college branding and design standards and provide visual materials and digital copies of publications to the Strategic Initiatvies and Digital Transformation team.

Typical projects may include (but are not limited to): brochures, instructional booklets, event flyers, catalogs, invitations, time-sensitive postcards, posters, reports, logos and premiums (designs for t-shirts, banners, pens, etc.).

Guidelines for Creating and Posting All Queensborough Community College Flyers

There are no charges for publications services, however there may be for printing and/or mailing. Printing Services charges for over-size and some color printing. Please refer to Printing Services for details. Departments must pay outside vendor fees.

The benefits of utilizing our publication services include:

• assistance with the selection of appropriate artwork
• access to our trained staff of print publication professionals
• a polished design
• a completed piece that conforms to the college visual identity standards and reinforcing the branding and mission of the college

To get started on a publications project go to the request form
Creative Services

Please note: The Division of Strategic Initiatives and Advancement reserves the right to edit, substitute or omit any content for optimal display and to determine all aspects of posting.

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Branding and Logos

To encourage consistency in presentations of the College's graphic identity, we have developed the QCC Brand Book as a guide to our graphic appearance. The book provides rules and production standards for incorporating our brand into various projects, for its best reproduction.

We also provide College-approved digital art files of our primary logo, seal and other campaign graphics for both print (vector 4c eps) and Web (72 dpi rgb jpegs) use. If other formats are needed, please contact  Tony Gamino, Director of Creative Services.

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Presentations and Pitches

A successful presentation depends on a compelling foundation of introduction, climax and conclusion. The Creative Services team has the skills and experience to take any presentation from dull to dynamite. We are experts at software stalwarts such as PowerPoint and Keynote and leading edge, web-based tools such as Prezi and Haiku Deck. To learn more about our presentation & pitch services, please email: Creative Services.

Capturing the visual record of college events not only memorializes these activities, it is also a vital component of Queensborough’s marketing strategy. Once events are photographed or recorded, images can be used in print and digital outlets and video can be shared online for the world to see.

The Advanced Media Services team manages all multimedia production and dissemination at Queensborough. The benefits of utilizing our photography and videography services include:

• reliable coverage for your event
• professional editing of photos and videos
• access to our trained staff of creative photographers and videographers
• quality production of your material, utilizing cutting-edge equipment
• a final product that conforms to the college visual identity standards and reinforces college branding

Videography

We provide videography of major college wide events, and produce videos to help promote your program and the college. We also provide archival services for faculty workshops; grant-funded events and lectures; and student activities.

Photography

We provide photography of college wide events, and coordinate photo shoots of faculty, staff and students for promotional and archival purposes. Our massive photo archive is used by the Division of Strategic Initiatives and Advancement to create content bound for the college website, social media, digital signage and printed marketing materials.

Except for its people, the college website is the most important marketing and information vehicle at Queensborough. It is our face to the world. The Strategic Initiatives and Digital Transformation team is the active steward of the website, guiding its aesthetic design, technological development and editorial consistency.

The Strategic Initiatives and Digital Transformation team provides the following essential website functions:

• administers the design of the main and associated college websites
• implements and maintains the college content management system (CMS)
• trains department approved web coordinators to maintain their websites in the CMS
• creates and updates websites as required
• provides the back-end programming that makes special features on the website work
• provides copy and image editing support for departments to ensure optimal display of content

If you have a website request, including any listed below, please email webservices@qcc.cuny.edu.

• establishing a new website
• obtaining user credentials
• CMS training
• other user support
• special requests

Please note: The Division of Strategic Initiatives and Advancement reserves the right to edit, substitute or omit any content for optimal display and to determine all aspects of posting. We will work with you to correctly promote your content.

See also:

• List of College Website Coordinators
• College Web Site Policies

Social media is a critical component of Queensborough's marketing and communications strategy. These emergent interactive platforms directly promote college messaging to a wide variety of constituents including current and prospective students; parents; faculty and staff; and alumni.

The Digital Media Services team is the curator and editor of Queensborough's official social media channels. Our office sources content and crafts appropriate messaging for these channels that is timely, compelling, relevant and consistent. The Queensborough social media portfolio includes:

• Facebook
• Twitter
• Instagram
• LinkedIn

If a faculty or staff member of the college community seeks to disseminate content through social media, they are encouraged to submit their content directly to the Division of Strategic Initiatives and Advancement for consideration. We request that you do not create additional social media accounts on behalf of the college.

The benefits of using official college social media channels to communicate information are threefold:

1. Increased value and credibility for your content, as it is displayed on the main college-approved channels
2. Increased coverage for your content
3. Editorial oversight to ensure voice, tone and visual messaging that is consistent with college branding

Please direct social media inquiries to Communications.

Social media posts are, by their nature, brief and to the point. If your request is associated with a department/office event or activity, before submitting your request, it is important that your department post its own information about the event/activity on the main events calendar of the website. Please see the Queensborough Events Calendar for more information.

Please note: The Division of Strategic Initiatives and Advancement reserves the right to edit, substitute or omit any content for optimal display and to determine all aspects of posting, including social media outlet and scheduling.

Digital Signage

Queensborough's digital signage is a network of large-screen monitors placed strategically across the various buildings on campus. These displays feature a constant rotation of content pushed to on-campus constituents. It is an ideal way for faculty and staff to get the word out to the community regarding departmental and college-wide announcements, events and activities.

Important: If your request is associated with a department/office event or activity, it is important that your department post its own information about the event/activity on the main events calendar of the website. Please see the Queensborough Events Calendar for more information.

Queensborough Events Calendar

The events calendar is the central online hub for the college that details all of the vibrant happenings on campus. When your department wishes to promote an event or activity, please submit your event to the main college events calendar.

Important: When submitting events to the calendar, be sure to enter complete information for the "Event Description" and "Detailed Event Description" fields. This information will provide context and understanding about your event for visitors to the website. We suggest one to two paragraphs for the detailed event description.

Posting to the events calendar has great benefits. They include:

1. Increased Coverage and Visibility
   The event will be displayed prominently in the calendar and also has the possibility of appearing on the main home page and mobile app.
2. Increased Attendance
   As the coverage and visibility of your event increases, it can only help to increase attendance and publicity for your event.
3. Increased Marketing for the College
   It is a great benefit for the college to have a calendar brimming with content that displays a rich offering of academic, cultural and student events.
4. Consideration for posting to social media/digital signage
   The staff of the Division of Strategic Initiatives and Advancement reviews postings to the calendar, and, at its discretion, may choose to feature events on social media (Facebook, Twitter, Instagram, LinkedIn) or digital signage.

In addition, posting to the calendar ensures a professional look and feel as your information will conform to the established Queensborough uniform branding and visual identity.

Submit an Event opens in a new window

If you have any questions about submitting events to the calendar at Queensborough, please contact Strategic Initiatives and Digital Transformation.